The successful individual will leverage their proficiency in the marketing team to...

PR (70%)

  • Support Head of Marketing to develop and execute strategies to meet brand objectives within a focus on connecting with the PR/Media community and building fashion credibility
  • Partner with global digital team and local digital agency to develop and execute a digital and social media plan to support seasonal focus and local calendar
  • Manage day-to-day PR activities; including press releases
  • Develop and nurture relationships with Editors, drive opportunities for kickback and editorial coverage
  • Collaborate with marketing counterparts to develop highly effective, integrated editorial/marketing plans
  • Manage product sample order schedule for each season/product launch by closely working with NY HQ to ensure timely delivery and optimized sample assortment.
  • Support press trips and shootings outside the country (i.e., NY shootings)
  • Support media tie-ups in most effective media sources.
  • Support influencer and Celebrity strategy, managing relationships and activities with KOLs for the Korea market that will enhance visibility and relevance for Coach brand

Sales Promotion (30%)

  • Responsible for planning and execution of store/customer events, direct marketing, area promotion, catalog/direct mailing programs and other sales promotion activities to drive sales and traffic
  • Monitor and analyze sales promotion results to determine cost effectiveness and future promotions
  • Manage and continue to improve the process for execution of sales promotion with strategic business partners such as Field/Stores, CRM, Merchandising and Customer Development and outside vendors to achieve maximum performance

The accomplished individual will possess...

  • Bachelor’s degree required.
  • Minimum 4 years sales PR/Communication related experience
  • Experience working in luxury brands, retail, cosmetics or consumer goods industry a plus
  • Ability to translate Coach brand into strategic PR initiatives to increase brand awareness and drive editorial coverage and brand recall
  • Organizational and high analytical skills with the ability to resolve complex problems and/or situations especially PR matters
  • Proven track record of translating analytical findings to broader audience and ability to build credibility
  • Self-confidence and initiative to work cross-functionally.
  • Highly organized and ability to adapt quickly to changing priorities.
  • Must be a team player who thrives on deadline-driven projects.
  • Fluent written and verbal communication skills

Seniority level
Mid-Senior level

Employment type

Job function
Advertising, Public Relations, and Marketing

Apparel and Fashion, Manufacturing, and Retail

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