We are looking for you who are passionate about the power of strategic communication and motivated about leading, inspiring, and influencing people both inside and outside the company, as well as by working agile and being open to change.

Energized by working both independently and interdependently with communication networks and cross functions, you appreciate the mix of strategic thinking and turning communication trends into practice. You know, share and live the IKEA Brand, culture, values, and way of working.

To be successful in this role you have proven experience in strategic communication and/or business leadership or equivalent, and 10 years of both external and internal communication experience. You have strong documented leadership- and project leading skills as well as experience with crisis communication and leading in change. Your communication skills in English (spoken and written) are strong, and preferably, you have had a previous management role with a similar size team.

You have knowledge in the following areas:

  • deep knowledge of using insights to formulate communication strategies to drive business and meet receiver needs
  • good knowledge of local market and media landscape
  • how to leverage communication to enable better business outcomes, today and tomorrow
  • good understanding and rich experience in leading and executing positioning campaigns and storytelling techniques
  • extensive knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders and to keep our co-workers well informed, engaged and empowered
  • proactive communication and related processes - strong in crisis
  • deep understanding and experience in utilising local media as a powerful tool to convey our messages
  • stakeholder mapping and understanding of stakeholder drivers within the key target audiences

·       strong knowledge in change and transformation techniques

In addition to this, you demonstrate strong leadership skills and use sound judgment to make timely and effective decisions. You hold excellent interpersonal skills and the capability to manage internal and external stakeholders in a high-level business environment, together with the ability to communicate verbally, visually, and in writing in an inspirational way with the right tone of voice. You know how to lead change through fully integrated communication with the business goal and the key target audiences in focus, and have the ability to understand the complexity of IKEA business and the role of communication as an integrated part of the business, as well as an understanding of communication trends and the ability to turn into practice.


The purpose of this job is to lead the team as a senior manager and contribute to business growth by leading, steering, and ensuring the implementation of integrated communication - in line with IKEA values. You handle communication both internally and externally and secure the communication process by defining, planning, executing, and following up communication to relevant stakeholders. You also drive activist and pro-activist communication in the market and lead in demonstrating leadership when IKEA is challenged as well as drive an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged, and empower.

You will:

  • be responsible for the communication strategy & operational planning;
  • be responsible for the development and delivery of the market Integrated Communication agenda, providing support and business partnering with various functions
  • be key responsible for the Public Affairs in the country
  • be key contact point with Global Communication team
  • secure sufficient communications resources & expertise to drive the team as a senior manager
  • build and maintain relationships with key journalists in selected focus areas, in order to act proactively and reactively with press contacts
  • apply stakeholder management to develop a deep understanding of stakeholder drivers and target communication effectively
  • actively push for improvement of communication areas within scope, driving effectiveness and efficiency in communication fit for the rapidly changing communication landscape
  • handle performance-management: Set clear goals and KPI’s to measure the impact of communication and secure the budget connected to it
  • be a coach and sparring partner to managers and communication team when it comes to Public and Media Relations

In this role, you will report to the Country Communication Manager.

This role is located in Service Office IKEA Korea.


IKEA Korea entered the Korean market in 2014 with the opening of IKEA Gwangmyeong. Since then, IKEA Korea has opened three additional stores—IKEA Goyang, Giheung, and DongBusan—as well as its e-commerce channel. In addition, IKEA Korea launched its first city touchpoint ‘IKEA Planning Studio Cheonho’ in April 2020, followed by ‘IKEA Planning Studio Sindorim’ at Hyundai Department Store D-Cube City in August. Based on the IKEA vision ‘to create a better everyday life for the many people’, IKEA aims to enable and inspire many people to love their homes through home furnishing and is accelerating its steps to create a new IKEA that is more affordable, convenient, and people and planet positive. Before each store opening, IKEA conducts a wide range of research and home visits to understand people’s life at home in each respective area. As a humanistic company, IKEA also aims to become a great place to work for its co-workers while creating a positive impact in the local community. More information can be found at www.ikea.kr.

Seniority level
Mid-Senior level

Employment type

Job function
Public Relations


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