Heineken is one of the leading premium beer brands in the world and continues to grow. HEINEKEN Korea was established in 2003 and has five local branches as its Seoul headquarters. Since its establishment, HEINEKEN Korea has been leading the domestic imported beer market with a double-digit growth rate every year and is striving to maintain its status as the No.1 imported beer. In addition, with the unlimited possibilities of the premium beer market in Korea, HEINEKEN Korea is engaged in a highly dynamic and challenging business.

The values pursued by HEINEKEN reflect the principles to be followed by socially responsible business citizens, business partners, and business owners. Those values are driving the entire workforce, regardless of title, department, or business area.

With great brands and great colleagues, HEINEKEN Korea offers a wide range of factors including challenges, self-improvement, opportunities, and fun. Most importantly, the continued growth of HEINEKEN Korea is about finding the best people like you and continuing to develop the team. I hope you find a chance to build your world with us!

(Mandatory) Major Responsibilities of the Position:

Strategic Direction

  • Ensure unique positioning & strategy of the Heineken brand, differentiated from respective competitors

Annual Planning

  • Development of annual brand plan for each brand, with creative and “out of box” approach

Influential Communication

  • Influence internal and external stakeholders to receive needed support & resources to ensure the success of the portfolio

Leading & Execution

  • Execute campaigns (incl. BTL guidance) based on annual brand plan and lead TFTs and other functions to deliver KPIs and results

Evaluation & Sharing

  • Properly evaluate activations and share results with stakeholders (Local & External)

Future Opportunities

  • Recommend new SKUs / new product introductions / & opportunities, cooperating with other functions (Finance/Sales Planning/Logistics) based on Innovation plan


  • Track progress of Distribution/VPO with field sales and sales planning

Engagement and initiation

  • Engage with Field sales to make sure agreed strategy & channel segmentation is effective to implement in market. If required, initiate to change with the stakeholders

Budget Control

  • Budget Management: Manage total ATL&BTL marketing budget, & tracking actual vs. planned

Agency management

  • Manage and inspire relevant agencies for better planning and execution

NPI process

  • Follow global/regional/local brand Governance process with full understanding of the Brand Stage

(Mandatory) Competencies / Experience:

  • Entrepreneur with strategic planning and analytical thinking
  • Ability to influence and negotiate through solution-based thinking
  • Innovative/creative risk-taker
  • Excellent project planning & management with the ability to manage multiple projects and stakeholders at the same time
  • Excellent communication, interpersonal skills and team-orientated (driving the business through stakeholders and agencies)
  • Experience in holistic marketing functions: execution of advertising campaign, promotion and media buying, digital communication planning/execution and activation driving
  • Ability to analyze market and consumer research data and derive insights, keep in touch with trends
  • Result-oriented with fast learning and adaptability
  • Leadership skills with the ability to inspire and deliver results through others
  • Creative mind & passion to create innovations with related department not only for brand building but also for building sales
  • Attention to detail and passion for delivering flawless output
  • Young at heart with passionate and proactive attitude

(Mandatory) Mandatory Requirements:

  • Must have excellent People Managing experience with more than 2 direct reports
  • Must have managed key brands within organization
  • Strong marketing experience for at least 8 years or more in multinational organizations
  • Experience in FMCG industry is a plus
  • In-depth sales understanding advantageous
  • University degree graduate (Marketing major preferred)
  • Very fluent in verbal and written English (all work within Marketing team will be in English)
  • Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global
  • Advanced skills in Microsoft (Excel, PowerPoint, Word)

☞ 'Heineken' Senior Brand Manager. Apply now!!!

Seniority level
Mid-Senior level

Employment type

Job function

Food and Beverage Services

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