BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT ROTHMANIS LOOKING FOR A ONLINE & SOCIAL EXECUTIVE
SENIORITY LEVEL Junior Manager
SALARY RANGE Base Salary + Excellent Benefits + Performance Incentive
LOCATION Seoul, South Korea
ROLE POSITIONING AND OBJECTIVES
Responsible for driving online/social marketing strategy and data-driven marketing execution, delivering increased awareness, customer acquisition and engagement. This role is responsible for ensuring a best-in-class, cohesive online/social strategy is developed and executed across all platforms. The scope includes managing website performances, online/social marketing strategy, data analytics, service planning/development and performance reporting, user experience optimization, local initiatives.
What You Will Be Accountable For
- Develop online & social channels and devise on-going comms strategies to effectively drive online traffic to the website or social platforms
- Plan, manage, and execute online/social marketing campaigns with clear KPIs
- Provide strategic recommendations to online related asset creation – including videos, images, CGI models, etc.
- Develop and deploy e-CRM platform to manage and evaluate customer research, market conditions, competitor data, consumer segmentation and loyalty programs
- Develop contents marketing and O2O engagement to enhance brand value and customer loyalty
- Manage the implementation of brand initiatives / projects to promote key messages, enhancing brand visibility and business development
- Utilize a range of techniques including SEO and GA
- Track conversion rates and making regular improvements to the website
- Develop mobile platform including mobile App.
- Data analysis, generating knowledge and insights to drive growth
- Online brand protection and risk management Monitor brand presence online and make sure contents & presentation following global brand guidelines
- Responsible for planning and budgetary control of all online/social marketing initiatives
- Managing agencies to effectively deploy all online/social marketing campaigns
- Ensure consistency with offline Marketing and communication strategy with 360° approach utilizing all online touchpoints
- Interact with other functions to implement campaigns
Essential Experience, Skills And Knowledge
- Experience in digital marketing or online and/or social marketing
- Experience of developing and executing online and/or social marketing with a proven track record of driving ROI and sales
- Demonstrate history of thinking strategically and creatively, developing practical and specific strategy and tactics to deliver tangible results
- Experience in e-commerce and loyalty/CRM is an advantage
- Experience in utilizing digital marketing tools such as Google Marketing Platforms, Salesforces and Adobe is an advantage
- Experience of planning, managing and executing against an annual budget
- Project management experience leading online projects and brand campaigns
- University degree holder in Business Administration, Economics and/or Marketing
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
Sales, Distribution, and Marketing
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