The theme of this festival is soybeans, a health food that has long been popular in Korea. In particular, the Jangdan Soybeans produced in the Paju province have always been highly regarded for their taste and outstanding nutritional value and were even served to the king. Furthermore, in the early 20th Century, the “Jangdan Soybeans' were designated as the most superior soybeans in Korea and were distributed throughout the country.

During the festival visitors can taste the soybeans and learn how to make dishes made from soybeans including tteok (rice cakes), tofu, and preserved soybeans.