Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through Talent, Education & Communication, Employee Groups, and Celebration.
: This position is to assist, and support PR leads in the planning, developing, and managing overall PR, celebrity, and influencer programs in order to enhance brand positioning and maximize its exposure.
∙ Develop press release and pitch the editorial to target media
∙ Connect with AP and global teams and partners to leverage contents and assets
∙ Plan and manage large fashion editorial and features with PR manager
∙ Manage and handle celebrity dressing and seeding
∙ Pitch and manage the quality of exposure through target pint and internet media and social channels
∙ Handle monthly product photoshoot and media inquiries
∙ Enhance monthly media relations to maximize the quality of editorials
∙To closely assist PR manager in the execution of all local press programs such as seasonal press presentations, media trips, press events and corporate communications and etc.
∙ Monitor and clip daily and monthly coverage on brands/products/corporate issues and share those with respective teams such as retail, stores, AP PR, etc
∙ Meet with key editors: sharing the latest development of our brand and showcase new collection and
∙ Experience In PR Or Related Job Experience Preferred
∙ Fashion or luxury brand PR and marketing experience preferred
∙ BA degree (PR/Communications marketing is preferred)
∙ English fluency in verbal and written
∙ Dynamic, proactive, and able to work in a fast-paced environment and under pressure
- Seniority levelEntry level
- Employment typeFull-time
- Job functionMarketing
- IndustriesMarketing and Advertising, Retail, and Financial Services